Tuesday Tip: Great photos give your home an edge!
Most of today’s home buyers look online first, often before even contacting an agent. Currently, there are more than 2,400 homes for sale in Pike and Wayne County. Aside from listing price and location, buyers choose and dismiss homes based on the pictures. If a home looks too dark, too small, too old, too this, too that, they will reject the listing, culling the list from hundreds of homes down to a more manageable prospect list.
According to Realtor.com, buyers sort search results by the number of photos provided, giving listings with more photos preference over listings with fewer photos.
Photos are important to buyers. More than once, I have had buyers reject a listing I sent due to not liking the pictures…only to have them fall in love and buy it, once I had them visit! Had I not already known what the home looked like, however, chances are slim that we would have seen them. (Hint: Buyers, it’s important to work with an agent that knows the inventory of homes for sale!)
Providing the best pictures for my clients is extremely important. When competing with possibly hundreds of other homes, I want my sellers to have as much of an edge as possible. I will not use a typical point & shoot camera (or a cell phone!) and instead use a single-lens-reflex camera with an ultra-wide angle lens.
Why is this important? Rather than bore you with more words, I will show you. If the lens is not at least 14mm, it is not wide enough to do your home justice. (Most typical cameras are 35-25mm at their widest). Below are two examples.
1. Bedroom. Photos 1 and 2 were both taken from the same exact vantage point, just slightly inside the doorway. This room is approximately 12’x11′, not including the closet (not pictured.) A typical camera focal length of 29mm is shown first.
This photo does not tell much about the room, except that a rather large bed manages to fit. There is no clue as to how much floor space there is, if there is room for furniture, etc. Does this look like a 12’x11′ room to you?
This photo shows space around the bed. You can put night stands on either side. A piece of furniture is partially visible in the far right corner, indicating that there is room for more pieces. Which photo would be more appealing to house hunters?
2. Living Room. This home features a very dramatic living room, dominated by cathedral ceilings, lots of natural light, and an incredible floor to ceiling stone fireplace. As with the other photos, both were taken from the same exact vantage point. The wide angle shot (14mm) was taken using available light; the standard shot (28mm) utilized flash. Other than that (& the focal length), both photos are identical.
Very little of the room is visible. The room’s focal point, the wall of windows and fireplace, is barely showcased.
In today’s highly competitive market, your home deserves the most that can be done. I don’t believe in being “good enough.” If you are ready to sell your home, please contact me about my marketing plan. Doesn’t your home deserve a fighting chance?