Many real estate brokerages and agents do not like to do Open Houses.
Every weekend, it used to annoy me to see several of those dang signs and blasted yellow balloons all over – including at the intersection where my first brokerage was located! Clients started asking: “How come you don’t do open houses?”
Sputter…sputter…curse those open house people! What are they trying to do? Make us look LAZY? The first thing most agents who do not “do” open houses will say is usually something along the lines of “Open houses do not work! They waste your time!”
Others will try a different tactic: “The only reason they have open houses is to try to find buyers and sell them something!”
GASP!!! Really?! I never would have guessed that a REALTOR at an open house was looking for buyers who want to buy a home. Seriously…I bet sellers never thought of that either! (wink)
I understand their point – they saying that REALTORS having open houses have no intention of selling THAT house – they just want to find buyers who will use him/her to buy ANOTHER HOUSE.
That is not true. We “Open Housers” want to sell our listings! And in order to sell our listings, we need to meet buyers. Thus…the open house.
I do not offer pie-in-the-sky promises, like “having an open house is definitely going to result in a sale.” I also believe that not all homes are suitable for an open house, due to a particular location (such as in a municipality that does not allow open house directional signs). I do believe that the chances of selling a home increase with increased exposure. I do tell my sellers that buyers coming to their open house may not be ready to buy yet, or they may end up buying a different home – but on the same token, buyers that we meet at a different open house may very well buy their home. The key is in meeting buyers!
I believe in utilizing every tactic possible to sell my listings…to do less is a grave disservice to our clients, both sellers and potential buyers. All of the work that goes into promoting and holding an open house is just part of my job as the listing agent.
That said, some home sellers are uncomfortable with the idea of an open house. I would never force a seller to do something they did not feel comfortable doing. Additionally, some home owner communities seriously restrict or even forbid open houses. Local township ordinances also make promoting open houses very difficult (i.e. Lackawaxen Township won’t allow any directional signs at all pointing to the open house. Ridiculous!)
“The proof of the pudding is in the eating.”
Am I just slurping Open House Kool-Aid here? Nope! Two of my listings in the past have sold as a direct result of an open house. In each instance, the home was priced right and there were buyers wanting to buy. I recently had a closing with buyers I met at an open house some time ago. Other agents I know have also had success with open houses. I wish this happened with every open house, but no single form of marketing does the trick 100% of the time. That’s why I take a multi-pronged approach in our marketing plan for selling homes in the Lake Wallenpaupack (and beyond!) region of Northeast PA.
Winter, early spring, and even late fall are a tough season to schedule open houses due to unpredictable hazardous weather conditions and fewer visitors to the area. The best time for open houses is the late spring / summer / early to mid fall for maximum visitor opportunity.
Davis R. Chant Realtors – Hawley
Call Agent Direct: 570-647-5170
Office (ask for Karen): 570-226-4518 – Ask for Karen!